REEFSTORE

The brand focuses on two core ideas: to provide our audience a variety of products which can be enjoyed by people of all ages as well as address movements like ocean preservation! Firstly, our products are themed with our mascot, Octo the octopus, showing the playfulness of the brand and branded across our wide range of products from beach-focused items to everyday items like water bottles and more! Secondly, we use our mascot to raise attention towards issues like ocean pollution within our PSA-focused posters and socials but we also donate a portion of our profits towards an ocean-preservation focused organization. So, not only will you purchase an item which you'll be happy to use but also happily know your order is making a contribution to the cause and that together we can save our oceans!